This study is intended to help Think Small and Generation Next understand how families gather information, weigh factors, and make an Early Care and Education (ECE) and Kindergarten enrollment decisions for their child. Below are five key takeaways that illuminate the findings from 34 parents interviewed twice each: once during April/May of 2018 as they were considering Kindergarten options for their child; and again in September/October 2018, after that child started Kindergarten.